Based on my experience, be a successful NFT entrepreneur

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The opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.

Noted American documentary filmmaker Ken Burns noted that there are moments in history when cultural changes happen so fast it’s like a lightning strike. Lightning struck Italy, particularly Florence, during the birth of the Renaissance in the 15th century. Lightning struck Los Angeles in the mid-1960s when Jim Morrison, David Crosby, Brian Wilson, Jackson Brown, Joni Mitchell, and others all lived in Laurel Canyon at the same time. They played gigs at the Troubadour Club and were all famous by the early 1970s.

The NFT space represents a quantum leap in our culture – a development that is not linear. Some compare it to the gold rush, but I believe it’s more than that. NFTs could be the future of community, commerce, art, music and other types of human interaction.

Based on my experience, here are a few basic steps you need to take in the NFT space to help you succeed:

To appear

The old axiom “90 percent of success shows up” applies in this area. Last year I wrote about Clubhouse being a powerhouse for making connections and engaging in frequent thought leadership conversations. This year, the conversation has shifted to Discord, Twitter Spaces, and of course, real-world conferences like NFT.NYC. These are just some of the avenues that offer you the opportunity to meet and make new connections.

Meet the new boss

The artists, collectors and gatekeepers prominent in the NFT space are a new select group that is taking the market from zero sales to billions of dollars each month. You have to be there to win it. It’s not just driven by celebrities, influencers or brands. So knowing the space, contributing and becoming a part of it is the key to success.

The Rolling Stone Culture Council is an invitation-only community for influencers, innovators and creators. Am I Qualified?


Speak at a conference, organize local meetings, find out how you can add value and give to the community instead of what you can take from it. When I attended NFT.NYC last November, I saw an amazing display of community and innovation. Thousands of people applied to speak, so the conference’s founders grouped eligible speakers into categories like music, art, thought leadership, and law, and let speakers choose who they would talk to. This immediately led to a sense of contribution, identity and community.


This is the secret sauce. Together we go far, as the African proverb says. The big NFT projects of monkeys, cats, mutants, skulls are more than illustrations that are stores of value or status symbols. They are representative of communities and identities. Traditional groups have historically identified through a common interest (e.g. golf, tennis), a festival like Burning Man, or following a band (e.g. The Grateful Dead). These communities offer people a way to find connection and identity.

I believe that right now, lightning is striking and a cultural shift is underway. It’s happening online in places like Twitter Spaces and it’s happening at NFT conferences, where people long separated by the loneliness and isolation of this ongoing pandemic are slowly giving way to community, connection and celebration. I expect to meet many of you at this beautiful crossroads.

If you feel like you’re going to be late to the party, you’re not. It’s early and the party is just getting started. In my next article we will delve into this mystery Ready player one Buzz world of the Metaverse.

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