Billboard and Universal Music Group Partner to Launch Flow-Based NFT Collectibles

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On March 2, global music media brand Billboard announced that it has partnered with Universal Music Group (UMG) to launch a non-fungible token (NFT) project called Chartstars. According to Billboard, the Chartstars project will be Billboard’s first NFT product focused on music fans, as Chartstars aims to “commemorate achievements and milestones on the Billboard charts.”

Billboard joins the NFT ecosystem

American music and entertainment company Billboard has announced that it has partnered with Universal Music Group (UMG) to enter the growing NFT ecosystem. The company announced on Wednesday that Billboard is launching an NFT project called Chartstars and the company’s NFT compilation will leverage the Flow blockchain. Billboard further announced that Chartstars NFTs will feature “officially licensed art and creativity, including short visual clips from music videos and album photography.”

“The launch of Chartstars marks Billboard’s first scalable NFT product aimed at music fans. Chartstars will be a collection of artist-centric digital artworks commemorating achievements and milestones on the Billboard charts,” Billboard said in the announcement. Additionally, the music and entertainment company said incentives will be implemented in the Billboard NFT project. Billboard’s Chartstars NFT Announcement adds:

Collecting and gamification will be built into the platform through collector leaderboards, challenges and real benefits built into the smart contracts, including special access to Billboard Live Events. The first Chartstars products are expected to be available in May.

UMG and Billboard execs believe NFTs ensure fans can stay “forever connected to their favorite artists.”

Universal Music Group (UMG) recently announced that it has partnered with NFT marketplace Curio in mid-February. UMG also launched a Bored Ape Yacht Club (BAYC) entertainment project in mid-November last year. Michael Nash, UMG’s executive vice president of digital strategy, said Billboard is breaking new ground for music fans to connect with artists.

“By leveraging its iconic charts for these compelling digital collectibles, Billboard is creating a groundbreaking new way for artists and fans to celebrate unique achievements and cultural moments,” Nash said in a statement Wednesday. Billboard President Julian Holguin agrees with Nash that NFTs create new ways for fans to interact and share ownership with today’s music artists.

“For the first time, music fans now have the opportunity to be forever connected to their favorite artists by sharing a moment,” Holguin noted during the announcement. “These digital collectibles celebrate and commemorate special chart achievements with visually stunning images [creativity]. Fans will also compete for real prizes, adding an authentic layer of gamification to the entire platform,” added the Billboard exec.

tags in this story

BAYC, Billboard, Billboard NFT Collection, Billboard NFTs, Bored Ape Yacht Club, Chartstars, Chartstars NFTs, Collecting, Flow Blockchain, Gamification, Julian Holguin, Michael Nash, nft, NFTs, Non-fungible Token, UMG, Universal Music Group

What do you think of Billboard getting into the world of NFTs? Let us know what you think about this topic in the comment section below.

Jamie Redman

Jamie Redman is the news director at News and a Florida-based financial technology journalist. Redman has been an active member of the cryptocurrency community since 2011. He has a passion for bitcoin, open source code and decentralized applications. Since September 2015, Redman has written more than 5,000 articles for News about today’s emerging disruptive protocols.

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