Michael Jordan’s Solana Athlete App HEIR publishes first NFTs

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  • HEIR, a Solana fan engagement platform founded by Michael Jordan and son Jeffrey, launched its first NFTs today.
  • The 10,010 NFTs will sell for 2.3 SOL each, or about $221.

NBA legend Michael Jordan gets involved Web3including December announcement of HEIRa Solana-based platform that aims to connect professional athletes with their fans. HEIR launched its first today NFT Collection to bring “foundation users” into the upcoming platform.

HEIR’s 6 Rings NFTs are inspired by Jordan’s colorful league career, which included winning six NBA championships with the Chicago Bulls in the 1990s. The startup sold 5,005 total Solana NFTs priced at 2.3 SOL ($221) each – a tribute to Jordan’s jersey number – via the Magical Eden marketplace. However, the company initially planned to later sell 10,010 NFTs announced it would cut its planned NFT offering by half, apparently due to slower-than-expected sales. The project sold out of its reduced offering soon after.

Each 6 Ring NFT designates the holder as a “Founding Fan” and provides access to the upcoming platform that will connect athletes and their fans within “huddles” or communities that allow a limited number of users. Huddle members get access to exclusive content from each athlete, as well as ask-me-anything sessions, merchandise and more.

The company has yet to announce which athletes will be featured on the Solana-powered platform, but in a Twitter Space held today, the team suggested NBA legends and current players will be involved. The official HEIR Discord server further notes that players from high school through pros will be included.

HERITAGE was Unveiled in mid-December as a collaboration between Michael Jordan and his son Jeffrey Jordan, with Jeffrey listed as co-founder of the fan engagement platform alongside Jeron Smith (ex-Nike) and marketing consultant Daniel George.

The company raised $10 million in seed funding in a round led by Thrive Capital along with participants including Solana Ventures, Bulls star Lonzo Ball and Reddit co-founder and Seven Seven Six founder Alexis Ohanian, and New York Knicks executive vice president William Wesley.

Jeffrey Jordan narrates decrypt that beyond this initial NFT drop for “founder fans,” the company will offer additional future opportunities for onboard users, including NFTs that serve as access cards to specific athletes’ respective huddles.

“We will explore many avenues to bring fans into the community in thoughtful ways, while always making sure we honor our founding fans in unique ways,” Jordan said.

In today’s Twitter Space, HEIR co-founder Smith spoke about why the platform decided to build on top of Solana over other platforms like Leading smart contract and NFT platform, ether.

“Ultimately lower gas Fees and transaction costs were very important to us,” he said, referring to the cost of moving funds or interacting with apps on a Blockchain Network. “We had the opportunity to work with their leadership team and understand their vision for Solana, and ultimately we had an alignment on ethos and shared sensibilities. They believe a lot of what we believe when it comes to the Web3 space.”

HEIR isn’t Michael Jordan’s only game in the broader Web3 space. He also participated $46 million funding round in January for The Metaplex Foundation, the organization behind Solana’s Metaplex NFT protocol. Jordan also invested in the crypto game maker Mythical Games’ $150 million Series C round last November.

“The entire team at HEIR is incredibly excited about the potential that NFTs and Web3 have in connecting fans and athletes,” said Jeffrey Jordan decrypt. “We believe the next generation of consumer entertainment experiences will be built on Web3.”

“Our goal is to redefine the perspective and functionality of digital culture,” he added, “while creating benefits for the creators of original cultures and those who consume them early.”

Editor’s Note: This story was updated after publication to include details on HEIR’s discounted offering of NFTs.


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