Just like our Kashmir, the world is constantly adapting to new ways of life. The advent of the Internet and the emergence of e-commerce technology into our lives has changed our shopping experience. There is none. Thanks to e-commerce technology, we can now shop anywhere with the click of a button. However, at one time Kashmir had no concept of e-commerce. Smartphones were rarely available to ordinary people. The public was unaware of Internet facilities. There was no idea of online shopping, online trading, etc. With the time and availability of internet, e-commerce has made its presence felt in the valley, but due to internet connectivity issues such as 2G and lack of awareness, people have been afraid to buy things online. rice field.
Back in 2008, Flipkart caused a stir. Although the company had to go through many difficulties in the early years of its business activities. It took Flipkart a while to overcome many obstacles on its own and find success. As people gain access to quality Internet services and advanced smartphone technology, new companies such as Amazon, Snapdeal, eBay, and other local online stores will emerge. Seeking to tap into the growing e-commerce market in Kashmir. New companies in the e-commerce industry are constantly emerging to take advantage of his vast training niche.
Over the years, demand for e-commerce products and services in the Valley has increased. Most of the local population, especially young people, have access to the knowledge and use of advanced computer technology such as personal computers, smartphones and other means, enabling them to shop online. That is why there is no better time than today for our young people to embrace e-commerce entrepreneurship in Kashmir. They can come up with a lot of business his ideas for new e-commerce ventures. Almost every sector of our economy awaits the attention of e-commerce entrepreneurs. As e-commerce spreads across Kashmir, people are getting used to it. Social media has added flavor to the widespread promotion of e-commerce businesses in Kashmir. Today even girls are starting so many new businesses in Kashmir such as Tul Palav, Hangers and The Closet. From zero to successful business, e-commerce has taken the business opportunity by leaps and bounds in recent years.
Current e-commerce scenario in Kashmir
Kashmir has been doing well for 3-4 years. Over the past 3-4 years, we have seen young Kashmiri people trying to start e-commerce businesses. Some fail, some fly high. We have witnessed an increase in the number of e-commerce startups since Kashmir and the rest of the country got rid of their expensive and slow internet networks. It’s an attempt to build. While the situation looked bleak at first, e-commerce in Kashmir is now like the first rays of sunshine. India has huge platforms such as Indiamart, Olx, Instagram, Facebook (Facebook Marketplace), Amazon that the rest of the world use to do business, and Kashmir has a presence on each of these platforms. increase. Today there are new Kashmiri businesses that serve the Kashmiri community very well. Kashmir is experiencing the prosperity of many new businesses. Now, on the bright side, after Section 370’s repeal, there has been a significant uptick in startups, mostly from the logistics and food delivery industries. These new businesses are basically a desperate attempt to meet needs, eradicate unemployment, and call for civility to help Kashmiri society. Many e-commerce companies are now operating in Kashmir.
The future of e-commerce in Kashmir
2020 was a year of transition for the whole world. COVID 19 has paralyzed all lives and businesses. The whole dynamic of our way of life is being turned upside down as extremely unfortunate and terrifying events unfold around the world.The pandemic has forced countries to follow strict lockdowns to stop the spread of the virus. it was done. That meant people stopped going to offices, markets, or other places. But people have needs that cannot be put off until another time, and to meet those needs, everyone is forced to look for alternative ways to move forward. did not. The e-commerce industry has taken a giant leap during these difficult times due to changing user habits. What initially seemed like a constraint to valley residents who did not rely on the internet for most things has become the new normal due to movement restrictions. has led to the establishment of many online businesses. Not only that, but the concepts of “work from home” and “online courses” for students have also emerged. Considering future developments, the future potential of the EC industry is thought to be immeasurable. What started out as an ideal option at the time has the potential to become Kashmir’s future.
People are starting to understand what they can do online, and institutions are taking advantage of this opportunity. Whether it’s an online food or essentials delivery system or people working for organizations outside the union’s jurisdiction. Distance is no longer an issue, creating abundant employment opportunities for valley people. Women have also started accepting online jobs. Now it will be easier and the percentage will increase day by day. All of this has been replaced with electronic forms using the Internet, so you don’t have to wait in line for hours or fill out hundreds of pages of forms.
Despite initiatives by Kashmiri businessmen, there is still a long way to go. There are still areas to explore and even more services to offer. Expect a lot of great things to happen in e-commerce in the future. E-commerce in Kashmir is all about B2C services, which quickly become obsolete. B2B e-commerce sales have great potential in the near future. They are just manufacturers or wholesalers looking to sell to retailers. B2B e-commerce refers to businesses that sell to businesses online. These e-commerce stores can support bulk orders, volume discounts, billing, and easy reordering for greater success.
The battle for short delivery times is fiercer than ever. The expansion of fulfillment and fulfillment centers across Silicon Valley is his one of the slow-moving e-commerce trends with a lot of potential. As more and more people start shopping online in Kashmir, distribution centers need to ship and deliver their purchases as quickly as possible. However, Kashmir’s current e-commerce shopping sites lag behind in key features such as voice and image search. Entrepreneurs should ensure that their e-commerce site is up to date and includes voice search, image search, etc. Visual search options are useful for customers who need a product that is the same as another product, or a product in a specific shade. You can find exactly what you are looking for in the shortest possible time.
Online delivery of food and clothing is a major e-commerce solution in Kashmir. Other categories are starting to grow, but there are still many more. No medical services start. The sector lags behind in terms of e-commerce in Kashmir. Patients find it difficult to book appointments with different professionals in Kashmir. They need to go to a clinic or hospital to see a doctor. Also, some people don’t have enough information about the various experts in their particular field. On top of that, online drug delivery has become a must, yet not yet widespread in Kashmir. E-commerce solutions help victims.
There is no such platform for local milk suppliers and local bakers (kandoors). Establishing the same for local businesses would be a big hit in Kashmir. Kashmiris usually do not like packaged milk or bread for daily consumption. They want fresh produce and Kashmir food delivery apps do not offer such produce. The same app helps both local vendors and customers looking for such products. Kashmiris spend a lot of time, energy and money on weddings. We offer a wide range of services including food (Waz One), decoration, store management, catering services, housekeeping, grooming services and music arrangements. Developing an app that provides a list of all these service providers and specific rates will help people plan their wedding within their budget.
Kashmiris spare no efforts to provide electronic services in all areas, but there is a great lack of awareness in this regard. Many apps and his website are unknown to most people and are therefore declining in usage. It’s the job of a marketer. Also, there are some trust issues between people and both of these issues can be resolved by the influencer his marketing techniques. In this way, only famous persons of Kashmir endorse the business, raise awareness and establish trust among the people. E-commerce on Kashmir has many gaps that need to be filled and much more needs to be done. But slowly, gradually, the industry has achieved great success. As we know it will completely change the course of the future.
(The author is a student of Business Administration, North Campus University, Kashmir.