Poll: Nearly 1 in 3 women say they want to buy cryptocurrencies this year

Share this

Nearly one in three American women say they want to buy cryptocurrencies in 2022; most of that third – 60% – intend to do so in the next three months, according to a recent survey by Jersey City, New Jersey-based crypto financial services firm BlockFi.

Special report

The future of money

From blockchain and bitcoin to NFT and the metaverse, how fintech innovation is changing the future of money.

to know more

This latest survey, “Real Talk: Women x Crypto 2.0”, is the second in BlockFi’s series of Real Talk: Women x Crypto surveys – launched in September 2021 – which asks American women between the ages of 18 and 65 about their current motivations, behaviors and dispositions relating to investing in cryptocurrencies, financial well-being and career aspirations. The latest poll reached 1,031 American women and was conducted by an unnamed third-party survey group on January 28, 2022, according to BlockFi’s announcement.

The main finding from BlockFi’s latest survey is that most of the women surveyed have a high degree of confidence in the long-term investment potential of cryptocurrencies: buying and selling cryptocurrencies. (Fun fact: HODL is a misspelling for “hold” made by a writer in a Bitcoin forum post in 2013 who described his post as a drunken, semi-coherent, typo-laden rant. That misspelling led to it becoming a popular meme that has now morphed into an acronym among cryptocurrency investors for “hold on for dear life.”)

The breakdown of the numbers of the January survey is revealing:

  • About a quarter of the women surveyed (24%) said they own cryptocurrencies. Most within that group – 70% – are HODLers, who bought but never sold their digital coins.
  • Nearly 45% of women said they have experience buying cryptocurrencies, which is nearly double the number of women who reported doing the same in BlockFi’s first survey six months earlier (23%).
  • Of 24% of women who own cryptocurrencies, 71% buy Bitcoin, 42% buy Dogecoin and 18% buy Ethereum.
  • Of the women in the survey who claimed to own cryptocurrencies, 75% said they have only traded cryptocurrencies, which means they have not taken advantage of earning interest and rewards or engaging in mining or staking.
  • According to the survey, only one in 10 women surveyed said they use a cryptocurrency interest account, and one in 20 bought NFTs or participated in cryptocurrency mining.

According to the survey, the talk about cryptocurrencies – and the potential financial rewards referenced through traditional and social media – sparked more and more curiosity among the women surveyed, resulting in practical intentions and investments in this alternative currency. But skepticism remains very high among survey respondents, especially when it comes to using cryptocurrencies for their financial well-being. In the survey, 92% of women said they have heard of cryptocurrency, but 80% find it “confusing” and 72% believe it is “too risky to invest”. Only 20% of respondents said they believe cryptocurrencies can help them achieve their financial goals, big and small. Common goals include financing a vacation, retiring on time, and buying a home.

14% consider Bitcoin comparable to gold, 16% to silver, and 13% to individual stocks as a long-term investment. However, 41% of the women surveyed believe that real estate is the best long-term investment. Non-fungible tokens, on the other hand, scored poorly: only 4% see NFTs as the best long-term investment, according to the survey.

But for some of the women surveyed, interest in cryptocurrency goes beyond investing in cryptocurrency to work with it, especially in light of a January LinkedIn report that cryptocurrency-related job postings rose 395% in the last. year. A small group – one in 10 women surveyed – see cryptocurrencies as a promising career sector, double the number that consider fintech the most promising. A slightly higher number of respondents, 15%, said they were “interested” in a career in cryptocurrencies, with one in 10 planning to apply for a job at a cryptocurrency or blockchain-focused company in the next. year, according to the survey.

“It is very exciting to know that women are becoming more aware of the benefits of owning cryptocurrencies and expressing interest in working in the cryptocurrency industry,” says Flori Marquez, founder and senior vice president of operations at BlockFi. “It is now our responsibility to continue to bridge the educational gap and provide as many ramps as possible, so that women can easily gain exposure to the cryptocurrency markets and feel comfortable doing more with their cryptocurrencies,” she said.

Share this

Leave a Comment