Isaac crab Is a Digital Transformation and SaaS Specialist with many years of experience helping top and midsize businesses leverage new and existing technologies to remain relevant and competitive in the industry.
In its current role at Infobip, Isaac enables companies around the world to digitally transform by simplifying the global complexity of communications and personalized customer interactions through a comprehensive, scalable and easy-to-use communications platform. We are helping to promote it. ..
Explain your work to a 5-year-old child.
I study the impact of technology on my business and make sure that I use it in a way that helps it grow and truly succeed.
What advice would you like to give early in your career?
When it’s really important and at high risk, exploring different technical solutions and seeing what works only gives a sense of activity and no real progress. Hmm. It’s very busy implementing, training, and testing, but it’s of little value and nothing changes.
I learned this in a difficult way, and I don’t want it in any business.
What is the biggest misconception people have about your work?
Many people think that digital transformation is a new field, but it’s not. Business leaders have transformed their operations for decades and will continue to transform with the amount of knowledge and digital resources they have at their disposal. Our advantage in this era is access to data and artificial intelligence, and there’s more to the next generation.
We’ve heard experts say we’re out of the digital transformation phase and moving into the digital expansion phase. What a time to live!
Are there imminent risks to African and SMEs that do not digitize and use technology?
Unfortunately, there is no imminent risk, it could be the risk itself. This is to give these companies the false hope that everything is going well and they don’t have to move to digital.
Traditional businesses are often more affected by these, as most African next-generation businesses are digital natives at the pinnacle of digital excellence. Traditional businesses are always reluctant to change the strategies that have led to historic success, forgetting that good strategies in the past are by no means sufficient to produce the same results as the evolution of the world.
Imagine a company that experienced the first wave of digital transformation stopped scaling after reaching the pinnacle of digital excellence at the time. Certainly they will already be out of date.
The risk of not digitizing is long-term. It creeps like a chronic illness, and young, destructive, tech-driven entrants gain all market share and bankrupt you before you know it.
No company wants to be the blackberry of the future.
What tricks can companies and businesses use to increase customer engagement and revenue? Or is it all sand and elbow grease?
There are no silver bullets or tricks to increase customer engagement or revenue. What I know from experience is to focus on three things: strategy, data, and partnership.
Strategies help you think about ways to stay competitive and focus on doing your best to do the main things that started your business first. Customer engagement is organic if you do it right.
The data helps you identify trends, make informed decisions, and create feedback loops that streamline all business processes. If done correctly, there will be fewer mistakes.
Partnerships help unleash new digital solutions, new markets, expertise, and resources more quickly. If done correctly, you won’t have to recreate the wheel each time it gets bigger.
I help companies understand that it is the purpose of my work.
Do you think you need more technicians? Or is it an exaggerated concept that encouraged people to enter medicine, law, or engineering in the 1990s?
I think we need more people to do what we really have a passion for. Most people in the tech industry today have a non-technical background, so it’s very accurate to say that trying to attract people to a particular area in the 1990s wasn’t very successful. .. If everyone actively invests in their passions, the innovation, growth and progress of all ecosystems will go further.
No matter what career you choose, it can be too difficult to continue. You may doubt your choice and start planning your escape thinking you made the wrong choice, but it is your passion that ultimately excites and motivates you.
If you’re on the job, no matter what career you choose, there’s room for everyone at the top.
What is one of the things you are good at but don’t want to do? What are you not good at but what do you like?
By my own standards, I’m good at cooking, but I prefer eating to cooking. For cooking, I think there are too many long and painstaking processes for a meal that lasts 5-10 minutes. Also, they don’t seem to like both because they have to meet someone who likes cooking and eating, and they never meet.
I’m not bad at anything (weak people let me say I’m strong ????), but my drawing skills can use some help. I really respect digital artists, so I bought the digital illustration app Procreate, watched a TED talk by Graham Shaw, saw how everyone could draw, and scribbled ever since. I have. Very few people have seen my Doodle and will sell it as an NFT someday. sometimes!
Which books and movies are you passionate about, and why?
It’s not a hype, but I highly recommend this book. Innovator’s dilemma By Clayton Kristenson. Because it’s one of the most notable books I’ve read about innovation and destruction.
Earlier this year, I wrote about it on my LinkedIn page and explained how to generate great business ideas and gain market share by investigating the gaps left by older companies in the same industry. Really great reading.