It takes about half a second for web users to get an overview of your website.
So if you think you can always get by with weak elements of web design, you are wrong. People will quickly form an opinion of your product/service based on the look and content of your website.
If you want to get their attention, it has to be perfect. A cluttered web design indicates that you don’t know or care how to use technology. Neither option is acceptable.
Here are some general principles of good web design:
simplicity
Too many items presented at once can overwhelm the senses. Instead of including as much as possible on your web page, focus on one or two sections.
A large block of small text will quickly intrigue people. Use one dominant font type to grab your visitor’s attention.
Also pay attention to color. Contrasting color patterns can irritate some people.
Keep it simple by choosing up to two complementary colors that represent the meaning of your website.
Red – Enthusiastic
yellow – energetic
green — growing
Blue: Relax
orange – warm
Purple: concentrated
brand element
Similar brand logos and graphics are important for two main reasons:
- They make your website look professional.
- They offer recognizable graphics that will stay in the user’s mind.
Brand awareness is powerful. If you have good graphics that people associate with good content, they are more likely to come back.
A high resolution logo in the corner of the screen doubles as a home button for faster site navigation.
MeInstantly broadcast your website topic
Don’t force users to search your page to find out what kind of website you have. Send this information instantly so you don’t waste your time.
Images or large text are important here. You also want your web pages to be easy to navigate. If someone gets lost, don’t expect them to stay.
contact page
Almost every website needs a contact page, especially if it sells something. A site without a contact page seems unreliable.
Research shows that 44% of people will leave a website if they find there is no contact information page.
So even if it’s just a comment or suggestion page, it’s worth adding. It shows that you want to hear what your visitors have to say.
You can also access your visitor’s e-mail, which can be used for newsletters, special offers, and content updates.
use blanks
White space is the negative space on your website. That is, an empty area with no text, graphics, or video. Making the most of your site’s white space is one of the cornerstones of good design.
For one thing, it makes the website easier to read. Whitespace can emphasize parts of text or images that you want to emphasize.
Also ideal for separating different sections from each other. The open white space design provides a minimalistic look that appeals to short attention spans.
Generating original content
People need an excuse to visit your website and original content is your icebreaker. Introduce your brand to users and keep them coming back.
But how do you generate content for your website? Think about what attracts users to your site. For example, if she runs her website for computer hardware, content about home repairs will draw potential customers to your page.
If you need more ways to come up with content ideas, you might as well hire an expert. Even if we don’t design the site for you, we write the content.
mobile version
These days, you may browse websites on your smartphone just as you would on your desktop computer. So if you have a great design that works on the web but doesn’t work on mobile, you’re missing out on half your potential audience.
Find and fix your website on your mobile device and test your website. If there are any obvious issues, address them before launching your site.
friendship study
So have you created a beautiful website? Congrats! But it doesn’t matter if people can’t find it. Using her SEO features on your website will increase your chances of appearing in users’ Google searches for her.
Make sure your website displays properly in all types of browsers. Also, be sure to use meta tags, alt tags, title tags, etc. in your HTML coding.
Know the difference between good and bad web design elements
Some consider functional web design elements to be subjective, but they are proven strategies for keeping users on your site and coming back.
About Maria Novak Dugan
Maria L. Novak Dugan is President of Marketing Solutions & Business Development, a company in Westchester, Pennsylvania that provides creative marketing and goal-realization services to small businesses. For more information, please contact her Maria at 610-405-0633 or MariaNovak001@yahoo.com, or visit www.Maria-L-Novak.com. She is a rep for a Pennsylvania payroll company that has expanded her customer base by more than 500%. Maria Novak Dugan is a member of the South Chester County Chamber of Commerce, West Chester’s She’s a Latino luncheon Group, Neighbors in Business of the Glen Mills Area, News4Women, AP. She is also the former CEO of the Delaware chapter of the eWomenNetwork. Creating, developing, and leading this division of the national organization, she has enhanced her knowledge of networking, event planning, fundraising, and small business development.